Techniques in marketing products Essay Example for Free

Techniques in marketing products Essay 1. Intro to company product or service chosen for evaluation. The company I have chosen is Tesco PLC and service provided by them which is Tesco Mobiles established in May 2003. Service mentioned above is a mobile virtual network operator. The type of the company is private and owned by Tesco Mobile Services Ltd in 45%, Tesco Mobile Communications Ltd by another 45% and O2 Communications Ltd by 10%. Products provided by the company are mobile telecommunications. Another important point I would like to consider is that Tesco’s mobile services run on the O2 network in the United Kingdom. 2. Explanation of the marketing strategy used to market the product/service. Tesco Mobiles concern based its strategy on Ansoff’s Matrix diagram attached below and the one used by them is market penetration. Strategy used currently by Tesco Mobile Company is definitely less risky than it used to be at the beginning as the diversification which is less predictable, expect more work and more time. One of the reasons why that is a market penetration is that they established the company in 2003 so currently they are already 12 years in a business environment. Market penetration is mainly defined as an activity of growing the market share of a present product. Tesco Mobiles is perfect example for a market penetration as they are providing already existing product on the existing market. It used to be diversification for Tesco at the beginning because the concern is mainly recognized by groceries not electronic accessories but currently as it already exists for so long we can define it as a market penetration. However Tesco Mobiles is currently using market penetration to measure the amount of adoption or sales of a service or product which is associated to the total theoretical market for that service or product. 3. Explanation of TWO risks of the marketing strategy. So far market penetration strategy seems like safe way to keep the sale of the product and make profit on it. However this strategy does not work for all of the products provided by the company. Market penetration focuses on the low prices at the same point to increase market share and demand for a product. When demand for the product increase then concern can save money on  production costs per unit by making a greater amount of the product. There are missed opportunities when the company provides good quality, luxury products when in a market same products with less quality are already provided as a cheap purchase. At the end of the day even when the company decrease the price of the luxury product and raise it step by step later on customer probably may go elsewhere when for them seems the same product is cheaper. Second point of the risky way of a market penetration I would like to consider is poor company image. When company focuses on the market penetration of one product it can hurt or decrease sale of the other products provided by them. If company which is providing high quality product will focus on a cheap sale in a market penetration then image and reputation of the luxury producer can without any doubt suffer. 4. Analyse of FOUR advantages of the marketing strategy. There are absolutely more advantages than disadvantages found in a market penetration. Firstly as the product will attempt to the already existing market as already existing product the result of this may be quick adoption and diffusion of the product in the market. Another point worthy to consider is discourage competitors. When for example Tesco provides existing product into existing market that Sainsbury’s got already it may interest the customers and bring them back to Tesco by the more attractive price or look of a product. Third advantage presented by the market penetration is high product turnover. In the situation when there is high product turnover in terms of fast sales retailers are forced to order more from the suppliers which at the same time give more profit to the suppliers. To conclude advantages of the market penetration the last point likely to provide is raising profitability. Market penetration is mainly know and defined as the way of selling current services and product to already existing target market which makes it profitable and least risky through all of the Ansoff’s Matrix strategies. 5. Critical analysis of two other strategies that won’t be useful for the product/service and why? Two other strategies that I would like to mention and use them as the ones I will not provide are diversification and product development. Diversification is a strategy which enter new industry or market and that is  the most risky strategy for the business. There are several disadvantages of diversification. As the diversification does not provide that much protection while investing money into something new people does not always feel confident to actually purchase the product before someone else will recommend it. However if the company will experience any loses while performing diversification during the market consolidation then in result some business units might be subsidized. Another strategy that in my own opinion will not be useful is product development which brings new product to existing market. In case of this strategy company might experience and sometimes is very likely to have product failure. As the product is ‘’first-time’’ mover in a new market and obviously people same like in case of diversification might not feel confident to purchase the product. However company must be concerned of target audience for their new product which has no experience in sale yet.

Bless Me Ultima: The Growing Up Of A Young Boy Essay -- Bless Ultima E

Bless me Ultima: The Growing up of a Young Boy   Ã‚  Ã‚  Ã‚  Ã‚  Throughout the book Bless me Ultima, Tony, the young main character in the story, lost his innocence when exposed to the harsh world since he learned what life is really like. Ultima is a good witch who tries to guide Tony by teaching him morals and lessons. Narsico is percieved as the town drunk, but is a good person. Tenorio is the demon in this story, as he wants to destroy Ultima. This book is about Tony's experience in adjusting to the rough world at a relatively young age.   Ã‚  Ã‚  Ã‚  Ã‚  Narsico's death with Tenorio's desire to kill Tony made him realize his limitations and acknowledge the reality. Before these incidents, Tony imagined he could control incidents that happened in real life. He thought he could effect events in life in a posotive way. After these events and experiences with people, Tony realizes that good people get bad things. When Tony was playing a game with his peers in which he was the priest, he forgave his freind, Florence, for his sins, even though he stood up to all his peers to do so. When Tony ran 10 miles home to warn Ultima, a kind whitch about Tenorio, whose desire is to destroy her spirit, he realized he or Ultima could both be exterminated. During the run, Tony thought of the future, which he hardly thought of before this event. Almost every child Tony's age was preoccupied with activities, such as playing and horsing around, and certainly not thinking what the future could...

Virus- – Malicious Software – Introduction

Introduction This assignment will explain about today’s most dangerous challenges for computer users, developers, professionals and all, one common step of assault on computer is ‘malicious computer program called Virus’. They have many different types; some of them can do very devastating effect on system and cost fortune as well. Most of the organisations have big challenges to block such a data effecting viruses. Estate agency business is the one of the organisation which is always a treat because of there confidential data-transferring between clients and staffs, so it’s effecting companies network performances and productivity.We will see some of them and understand how we can protect systems. About There have been well said about viruses from Microsoft (2006) â€Å"Computer viruses are small software programs that are designed to spread from one computer to another and to interfere with computer operation. A virus might corrupt or delete data on your computer, use your e-mail program to spread itself to other computers, or even erase everything on your hard disk†. Computer viruses are some well written programs by programmers. They will upload on your computer or server without your information and execute without your knowledge.Some of them will corrupt or delete your important data as well as application files. An even more they will attack on your system files, networks. They will distribute your data form one computer to another. It’s depends on different kind of viruses and there own capability. History â€Å"There are times when people want to destroy computers. In a time of war, a country may want to hamstring their enemy by destroying their intelligence databases (Ludwig, 1996)†. According to Spamlaws (2010) ,There are plenty of malicious software ,which is effected on computers . ostly know as viruses, spywares, trojan hourses and worms, rootkits and many other dangerous program which effect on syst em . As per comparisen these are different to each other : Viruses : Comuter viruses make system halt or keep contatly shuting down and do damages to files so user have difficulties to access documents or any other applications. These type of virsues make such damages which can be seen. Spyware:These types of software is installed on computer without user’s knowladge. They will change computer settings, make computer functionality difficult to use. They will collect data from users computer and sendback to remote host.Capable to hack your password,financial information. Trojan hourse: According to Cicso(2010), it is harmful piece of software,after it is activated,it can irritating the user by popping up windows,changing desktops,damaging deleting files,staling data as well as activating and spreading viruses. Worms:Worms are damaging and irritating others network than host computer, it is dangarous to sending viruses to other computers without effecting host computer. Athors claim,(Ianelli,Kinder and Roylo,2007)â€Å"If attackers can get their malware downloaded on victims system,they can earn money by causing the system to run the pay-per-install software†.Causes to Estate Agency Bussiness : Unlikely other businesses Estate agency is always an attackers target because of ‘Confidential’ data transfering on Internet with its clients. By virus attack it can be posible to change in important documents or companies policy,as per McAfee (2000),In 2000 ‘ILOVEYOU’ virus had similarly damage to thousands of computer. Virus can make very devastating effect on Estate agencies e-mail system,which is always busy for transfering important application files (DOC,.EXL,PPT etc) between millions of computer,as per CERT (1999),In1999 ‘Melissa’ virus was so powerful that it forced Microsoft’s and other big organisation to switch off their Email systems. Similarly ‘Twitter worm’ has effected upto quarter of millions twitter accounts in Jan 2010. Suggetion for better use of computer systems in Estate agency : ? Manage and admin all data, email system and applications centralized. ? Keep backup regularly and easily. ? Add new clause in ‘Turms of use’ for fair use of data handling to all users. ? Install Anti-virus software that will update regularly to check all downloaded files and block new spywares.Show and prove more commitement to data security within organisation. ? Use more secure operating systems like UNIX, LINUX. ? Avoid downloading unsecured data software from third party web sites or unathorized CD, DVD or external memory stick’s. ? Provide technical support to staff about how to deal with such odd files or data. For example, never run executable files (. EXE) which comes with email attachments. ? It is an advantage to use malware analysis software with the email system. Conclusion : Investment into Companies IT infrastructure will help to block malicious software and improve security for online communication.It can be reduce cost on system maintenances and additional accessories like software, hardware. Staff can work more efficiently and more positively to produce better results. Customer’s as well more assured about data security with the organisation. They don’t be worried about confidentiality of sharing personal data with the company. Satisfied customers is the most important key factor to become a successful organisation.References used in this assignment : o CERT,1999, http://www. cert. org/advisories/CA-1999-04. html ( Last accessed 31/10/2010) o Cisco, 2010, What is the difference:Viruses,Worms,Trojans and Bots? http://www. cisco. om/web/about/security/intelligence/virus-worm-diffs. htm l( Last accessed 30/10/2010) o Ianelli,N. ,Kinder,R. and Roylo,C. (2007) The use of malware analysis in support of law enforcement (P. ) Carnegie mellon university o Ludwig, M. A. (1996) The little black book of computer viruse s (p. 11). Arizona: American eagle publication. o McAfee,2000, http://vil. nai. com/vil/content/v_98617. htm (Last accessed 30/10/2010) o Microsoft,2006, http://www. microsoft. com/uk/protect/computer/basics/virus. mspx ( Last accessed 30/10/2010). o Spamlaws ,2010, http://www. spamlaws. com/malware-types. html ( Last accessed 01/11/2010)

Changes From My Grandmothers Generation to My Own

Life has been changing since the beginning of time. There is a big difference between life thousands of years ago and present days’ life. Every human generation beholds new changes in the pass through life, some of these changes continue to the next generation but the rest just remain in the memory of those who lived them. Sometimes we heard from the elders of the family how life used to be in their teenage and their parents teenage too. There have been a couple of times that when I go to my grandmother’s house I talk to her about her life when she was young and lived in Cuba. Things like family and teenagers, education, and technology used to be very different in that moment. The generation that I am living is quite different compare with my grandmother’s generation. My grandmother spent his teenage between the end of 1930 and the beginning of the 1940 living in Cuba. 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